Create your audience’s most valuable podcast.
Your audience won’t want to miss any of your episodes. Produce a show that’s filled with value and are resources for people to go back to over and over again, serving as long-term assets that work to make you their trusted advisor.
Get the concept right.
There are over 2.4 million podcasts out there.
How many of those are yet another interview show?
A bazillion of them.
Podcasts are an incredible storytelling tool, so why limit it to just interview-style productions? The medium allows us to be widely creative, so why not take advantage of it?
The first step to creating a truly valuable show, is being clear on what your podcast is aiming at achieving and how it will serve its audience.
This lays the foundation that will allow us to figure out together with you and your team, what type of production is most suited to achieve your goals, while being interesting, entertaining, honest and engaging.
Having the right pre-production and being purposefully aligned with your goals from the very beginning, favors an efficient production and avoids the dreaded podcast fade out.
See how Lumen just gets The PPC Den Podcast
Nancy Lili Gonzalez
The PPC Den Podcast’s Senior Podcast Producer
Chief Joy Officer at Ad Badger
Unsure on what type of show is best for your podcast?
Stories are the most powerful tool of all.
We humans resort to stories
to communicate, express ourselves,
entertain, and learn.
Storytelling is the most powerful way to communicate information,
but how can we leverage it? Using a good storytelling structure.
A Three Act structure, The Hero’s Journey or Save The Cat are just a few.
These are some of the most common structures applied to films, tv series, screenplays, novels, stand-up comedy, YouTube videos, Instagram Reels, and, yes, podcasts. No matter the type of show or production, when applied correctly, these age-old methods work effectively to engage and retain audiences.
These structures are applied to podcasts from the macro to the micro.
From intentionally planned shows that count with a limited, scripted number of seasons and episodes, to non-fiction episodes with a complex, Seven-Point storytelling structure.
Even the most popular interview-type of shows are no strangers to these formulas. Guy Raz, host of NPR’s How I Built This, is a remarkable good host whose questions drive forward the episode with a Hero’s Journey type of structure.
What are the steps to great storytelling? Our background in film makes us familiar to proper pre-production processes. Brainstorming to get the right idea, laying out the storyline, writing down the script and sequencing, and working on drafts that allow us to separate the wheat from the chaff.
Podcast production doesn’t have to be overwhelming.
From here
To here
Professionalize your set up
All elements that make up a production communicate something.
Which mic to use, how to compose your frame, what elements are shown in the background, how well-lit you are: The quality of your show is also a validating element to your message. It demonstrates to your audience how invested you are in producing high-quality content for them.
Up to this point, how many articles have you read? How many reviews have you seen? How many tutorials have you watched?
Enough to still be doubting on how should you set up your office to record.
How should you sound-proof that spare bedroom? Which lens is just right to have some shallow depth of field? Expert guidance makes the professionalization process much easier.
Even with the right tools, expert, remote guidance allows for the right set up to be ready to record much quicker than just figuring it out on your own.
Count with our directors of photography experts to accompany the camera & lightning process, and rest assure that our foley artists sure know their way to instruct how to best sound-proof your studio.
Improve your production on one call
We work the magic
“Collaborative, trusting relationship.”
We have seen this firsthand: Hiring just an editor, who comes in once a month, who receives vague instructions and is tasked to edit a dull show into an outstanding podcast, does not work.
Hired guns are set up for failure from the get-go. Why? Well, a house cannot be built over deficient, inadequate foundations.
And that is exactly what clients ask for in editors when looking for solutions in post-production for their aimless show.
Having the right vision and planning is what allows for good execution. A team that knows their client, their audience and their goals, is able to put in the magic in the editing room to take your show to a whole different level. Only through collaboration we can all row towards the same goal: your success.
This is when it all comes together and becomes your audience’s most valuable podcast.
“You can hire people to do the work, or you can hire people to do the work and also think and be strategic about it.”